New Opening: Popina

Opening today, Popina is a new daytime deli located on Duke Street from chef-owner Isidora Popović, London’s leading Farmer’s Market trader. Following increased trading at some of the city’s best markets including Broadway, Portobello and King’s Cross, Isidora is now sharing her lifelong passion for well-sourced, seasonal food in Mayfair.Popina’s first bricks and mortar site marks a new chapter for the business which has gone from strength to strength over the past twenty years, from its beginnings at Portobello Market to a busy production kitchen, selling at over 20 London markets every week as well as previously supplying biscuits to Harrod’s, Fortnum & Mason and Harvey Nichols. The Mayfair site will be open daily from8am to 6pm, serving Popina’s award-winning and critically-acclaimed baked goods, from rustic pastries and pies to quiches, alongside an extensive daytime menu.

Popina’s menu will be regularly changing alongside a selection of signature items.  Open for breakfast and brunch, nourishing dishes to start the day include Porridge (or Granola) with Stewed Fruit, Spices and Kefir Yoghurt (or Plant Milk). Breakfast pastries include Spinach and Herb (or Meat) Burek, a Serbian specialty made using strong, barrel-aged feta, traditionally enjoyed with a glass of kefir. For those wanting something heartier, Popina’s Pogaca, a bread similar to focaccia found in Eastern European cuisines, will be available with Poached Egg and Fermented Sour Cream plus optional Avocado, House-Cured Salmon or Honey-Cured Bacon.

For lunch, hearty sandwiches and toasties are plentiful, such as Ham, Turmeric, Sauerkraut and Lincolnshire Poacher Cheddar or London Reuben with Beetroot Sauerkraut. A range of comforting, flavoursome stews and broths will include wholesome hot dishes like Beef Cheek Stew with Horseradish, Beetroot Mash and Fermented CreamVegeterian Broth of the day andGinger, Kaffir, Pumpkin and Greens. There will also be daily-changing vibrant salads such asRoasted Lime Turmeric CauliflowerCoriander and Sesame Rice Vermicelli Noodle Salad orRoasted Root Vegetable.

Isidora’s interpretations of classic sweet baked goods are bestsellers at the market and there will be on the menu in the eatery, including the signature Chocolate Truffle Brownies and tempting cakes like Chocolate PistachioCherry Bakewell and Rhubarb and Vanilla Cheesecake trays.

Popina also serve a selection of teas and coffees from East London-based Square Mile, available throughout the day.


Accommodating up to 20 guests indoors, Popina will have additional outdoor seating areas for the summer overlooking nearby Brown Hart Gardens. The site has been thoughtfully designed with a paired-back interior and bespoke crockery from artisan makers in Surrey. It’s the newest addition to the cosmopolitan pocket of North Mayfair, joining foodie hotspots such as Roka, Comptoir Cafe & Wine and N.A.C. while the area will soon be served by Crossrail’s Elizabeth Line, welcoming new visitors to enjoy the evolving neighbourhood.


Adopting a wholesome approach to baking, Popina comes from the Latin word for ‘eatery’, and reflects the mix of cultural influences and inspiration behind the brand. The ethos behind Popina has always been pride in using the best British ingredients: baking with Cotswold flour; sourcing fruit and vegetables from Manor Farm in Lincolnshire; Perry Court Farm in Kent and Millets Farm in Oxfordshire; cheese from Lincolnshire Poacher; and organic free-range eggs from Rookery Farm in Sussex. they are a Gold Winner of several Great Taste Awards, Waitrose Small Producer of the year (bakery category) and approved by the Soil Association Organic Standard.

Isidora grew up in a bohemian family from Novi Sad, Serbia, a small town on the Danube which informed her philosophy of seasonality and a love of making great, simple food. Inspiration for Popina came from markets Isidora would visit with her mother. Growing up in a town without supermarket chains, local markets offered a cornucopia of produce and helping her mother prepare meals from scratch meant food became an intrinsic part of daily life and instilled a passion for wholesome and flavourful cooking.

When war broke out in Serbia, Isidora came to London and studied Contemporary Art at Goldsmiths in 1995. After completing her studies, Isidora got a pitch at Portobello Market in 1997 selling a range of biscuits, brownies and crackers in 24 flavours, including Ginger and Caramelised Chilli and White Chocolate and Fig. Popina was set up in 2000 with a grant from The Prince’s Trust, allowing Isidora to expand the business and pop-up at markets across London.