Swingers West End Launch

The ICS are delighted to announce the opening of their second Swingers – a
1920s English seaside themed venue in the heart of the West End, in Oxford Circus.
Swingers West End takes all the things that guests love about Swingers City, predominantly the
holy trinity that is street food, cocktails and crazy golf and reimagines them in a brand new immersive
and theatrical setting.

The incredible new Swingers location reimagines the faded glamour of the 1920s English Riviera and

• The Bandstand Bar – a stunning all-day cocktail bar with an iconic bandstand canopy roof
• The Grand Hotel Bar – a free-standing building within Swingers that features a huge island
cocktail bar and is inspired by the palm courts of the grand hotels of Eastbourne and
• The Promenade – A lamppost lined boardwalk that overlooks the Big Wheel Course on one
side and is lined by beach huts on the other side. These beach huts are home to street food
vendors Made of Dough (pizza), Patty&Bun (burgers), Breddos Tacos, and Hackney Gelato
(ice cream and sundaes)

• The Big Wheel Course and the Helter Skelter Course – two beautifully designed, 9-hole
crazy golf courses that are jam-packed with jumps, loops and moving obstacles (including a
moving Big Wheel and Helter Skelter, naturally) where caddies serve cocktails to guests as
they play from the bars on each course.

• The Palm Lounge, The Sun Room, The President’s Committee Room and The Pergolas – a
range of stunning private hire rooms and spaces that are perfect for groups of all sizes,
ranging from 12 to 300 people. More details of these below.

• A 10 camera photo podium – because why capture your moment of victory for social media
with one camera when you can do it with a 10-shot animated MP4?
• The best bathrooms in the West End – we love a statement bathroom at the ICS and these
are no exception. Just think hugely spacious, mirror balls, gold tiles and a decadent love seat
and you start to get the idea…

About the street-food vendors:

Made of Dough – they started out taking their wood fired oven, pulled behind a Land Rover, to
festivals around the UK. They have since put down roots with a pizza kiosk in Brixton and an
acclaimed pizzeria in Peckham. Dishes on their Swingers menu include their spicy salami pizza packed with Brindisa chorizo and Calabrian salami and their mushroom pizza loaded with Portobello
mushrooms, fior di latte, truffle oil and roast garlic. Athletic nutrition at its very best.

Patty&Bun – need no introduction. They’ve been a stalwart at Swingers (City) since it opened in May
2016, churning out Ari Golds and Colin Montgomerys (created exclusively for Swingers) to guests
who are famished from crazy golf. With 8 other sites across London, Patty&Bun are widely
considered to be London’s best purveyor of burgers. Swingers are delighted that Patty&Bun will be
joining them in Oxford Circus.

Breddos Tacos – will be dishing up their fresh tacos influenced by the roadside taquerias
throughout America and Mexico and recreating traditional recipes with the best of British
produce. Breddos soared to success serving up their popular Baja fish and masa fried chicken tacos
from their taco shack in Hackney before finding permanent homes in Soho and Clerkenwell. Guests
visiting Swingers West End will be able to choose from an exclusive Breddos menu featuring critically
acclaimed tacos alongside a range of tostadas and tlayudas.

Hackney Gelato – will be the first ever Swingers dessert vendor. The Italian gelato company is
founded by Enrico and Sam who met whilst working at the Michelin starred Locanda Locatelli. The
English twist that they added to their classic Italian recipes has led to them creating and supplying
bespoke ice cream flavours for restaurants that include Som Saa and Kitty Fishers. This is their first
concession and will serve an incredible menu of gelatos (don’t miss their Cherry Bakewell flavour)
and sundaes, making them the perfect fit for the new Swingers 1920s English Riviera theme.

Guests can walk in any time for food and drink, even if they aren’t playing crazy golf.


All the elements of Swingers West End make it Corporate friendly and the perfect place for private hire.

See here for more information

Contact for corporate bookings and packages:

E: WestEndEvents@SwingersLDN.com

T:  020 3030 4111