Celebrity hairdresser Edward James has opened his third studio in London’s trendy Balham. Famous for his British Blow-Dry treatment, winner of Salon of the Year 2018 as well as styling the tresses of the likes of Cara Delevingne, Edward James’ newest opening brings with it a first-class salon experience to the heart of Balham.
Edward James also have Salon’s in Clapham Junction on the infamous Northcote Road and in Putney.
After hearing so much about their infamous British Blow Dry, we decided to go and check it out for ourselves!
The British Blow Treatment
Each appointment starts with a glorious head and shoulder massage, optional meditation to listen to during the treatment and prosecco on tap; what more could one want!
I love getting a hair treatment every now and then because I find hair dries out so easily living in the hustle and bustle of London!
They start by glossing the hair from root to tip using a conditioning gloss from Aveda’s 99% naturally derived colour range. The gloss contains certified organic sunflower oil, castor and jojoba oils and is ammonia free. The gloss will add shine and moisture the whole way though the hair, leaving it looking healthier.
The hair then has a smoothing keratin protein applied, specifically where hair is more unmanageable – not necessarily the whole way through the hair. This will vary depending on the individual, so for example some people may experience more highly textured/frizzy hair around the top of their head or just in the fringe/temple area. Keratin is one of the key constituents of the hair-shaft so the keratin treatment is designed to strengthen and smooth the hair and make if feel more moisturised and manageable. The hair is then blowdried into shape to finish.
The hair can be washed 24 hours after the treatment and is designed to leave the hair feeling very conditioned and smooth. It will not remove curl from the hair but will work on frizz and unmanageable hair to create a smooth, shiny finish with body at the roots. It is the perfect treatment for hair that tends to react to humidity or dampness and is suitable for most hair types, including coloured hair.
British Blow Dry starts from £100
Smooth, Silky Hair that lasts even after you wash it yourself! Frizz free!
Edward James are offering 30% off all new customers to their salons in Balham, Putney and Clapham!