67 Pall Mall today launches its Virtual Membership so lovers of fine wine can enjoy the Club’s ever-growing online events calendar at home.
As soon as the St James’s institution 67 Pall Mall closed its doors due to Coronavirus, the team busily began working on how to deliver the perks of its exclusive membership during lockdown to their Members.
67 Pall Mall quickly expanded their online offering of masterclasses, including unmissable sessions such as British Master of Wine Jasper Morris on the golden age of Burgundy and Bordeaux expert Jane Anson on the many pockets of this historic region, among a whole host of world-renowned experts and winemakers.
Given the successes of the new virtual events calendar, the Club has extended its offering with a new £10 monthly Virtual Membership. Virtual Members will receive regular communication from 67 Pall Mall with details of upcoming wine tasting events as well as being able to tap into the wealth of knowledge through their video masterclasses. If Members miss a masterclass, the option to watch the recorded sessions and order the tasting kits at a more convenient time is also available, as an additional layer to their offering.
For all online offerings, 67 Pall Mall have perfected the method of getting 75mls servings of each wine into individual bottles safely. These are subsequently sent to all members , to enjoy in live time during the masterclass. Champagne tastings also feature, where individual bottles are sent through at very reasonable prices, akin to the Club’s low-margin wine list. Storage and serving guidance is also included in the package along with a tasting mat and a thermometer, to ensure the wines are tasted at their best.
Virtual Members will also be able to arrange a visit to one of the Clubs once a year, in order to enjoy the experience first hand – either 67 Pall Mall London or the new Club in Singapore, launching next year.