Founded in 2020 by cocktail expert Carl Anthony Brown, Crossip is a range of non-alcoholic spirits made from botanical ingredients and boasting superior flavour and body. Inspired by his love for cocktails, his passion for fitness and support for mental health issues, Carl was driven to design a better tasting alcohol-free drink.
Since launching in 2020 Crossip has gone from strength to strength, positioning itself as a challenger brand within the rapidly growing No and Low sector. Unapologetically bold, in its branding, ethos and most importantly, its flavour – it is unique within the market. Rather than replicating the taste of alcohol spirits like gin or whisky, Crossip has the mature mouthfeel and flavour profile typically associated with alcohol and therefore can be used to create sophisticated tasting cocktails or simply added to a mixer to add depth and texture.
Unlike other non-alcoholic alternatives Crossip is created through a process of maceration as opposed to distillation meaning it contains zero alcohol unlike other brands which may still have a residual trace due to the production process.
Social responsibility is also a key part of the Crossip business model. The brand donates 5% of profits to a number of causes affecting modern society, ranging from mental health to addiction. Current partners include Alcohol Change UK, Papyrus, CALM and Centre Point UK. Crossip was also the official alcohol-free drink of Dry January in 2021.